Huat in Love with some really good beef jerky.

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It’s so good you’d think it’s sinful, but it’s not! We promise.

No fats, no carbs, no MSG💥

We only use all-natural premium seasoning flown in from Europe and Japan. We also trim off all gristle and fats to ensure tenderness in every bite.

60g of protein packed in a bag💥

Each 100g bag of The Happy Moo is compacted with 230g of beef, which amounts up to 60g of protein! We're here to ensure you hit your macros.

So much time and love in each bag💥

Every piece is meticulously handcrafted, marinated and then slow cooked to tender perfection. With each bag taking over 17 hours of heart work.

Perfect snack for all occasions💥

Having friends over? Trying to go on a cut? Craving for a satisfying bite at 2am? We've got you covered, cheat days or not.

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While beef jerky doesn’t ring a bell as an everyday snack, you’d never know how much you want The Happy Moo till you try it. And with these 3 bags of appetising flavours, I’m on a rotational basis and I don’t plan to stop anytime soon."

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Seth Lui, Food blogger

I LOVE JERKY, and it's about dang time there was some homemade quality available here in Singapore. I was excited to have non mass produced Jerky that has no artificial preservatives, but the shaker concept just blew my mind. Most importantly, the flavors were delicious."

Victoria Cheng, Food Writer & TV Presenter

Beef jerky thats not too salty, too tough or too dry? Check, check, check! Plus the ability to control how much flavour I want my beef jerky to taste of via their shaker concept???? MIND BLOWN."

Cherie Wong, Managing director of Loudmouths Esports

Perfect texture, perfect taste. Having access to quality produce that not only provides convenience and amazing flavour selection, but also at a great price point - it's a foodies dream come through."

Barbara Latimer, Media personality, TV Presenter